The Client
South House is a restaurant where both younger and older generation could enjoy. South House anticipated introducing something that had never been done before in Pune city, fusing South Indian cuisine with a North Indian twist.
The Challenge
The restaurant building was excellent with modern look but there were fewer footfalls in the restaurant. We were given task to create position in the market for the brand South House as a “South Indian Fusion Cuisine” and create awareness and increase the footfalls
The Approach
There was an urgent need of awareness in the market about this new restaurant in Pune city. We wanted some reason to penetrate in the market and increase footfalls for South House.
The Solution
Since there was no online presence of South House we created Facebook and Instagram page for promotion. We knew that we were close to Valentine’s Day and decide to have a small event and a one day offer on Valentine’s Day only for couples.
The Offer
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Buy 1 Drink & Get 1 Drink free
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Candle Light Dinner with live music performance
Online Activities
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Ran a paid awareness campaign on Facebook & Instagram
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Targeted Couples only by bifurcating user on the basis of their Relationship status on Facebook.
The Result
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Campaign Reached 97,868 number of people and got 150 customers on the Valentine’s Day evening.
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There was a waiting period of 1 Hour after 9:00PM and we had to shut down the campaign to stop the entries.
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Our client was happy and we were happy too!
PDS' work on our digital marketing was incredible, and their strategies brought some significant changes in our business. They handle our social media impressively, which give a boost of recognition to our restaurant while helping us to achieve our monthly goals.
O Bhaiya
An application needs constant monitoring and analysing to improve. PDS' team did a great job in analysing our apps and efficiently helped us to improve it. With constant reviews and monitoring, we brought out the best version of our application.
Sanhita Infotch
We were amazed to see their dedication towards our work. PDS helped us get recognized as a brand and to set the right brand communication strategies. We have been working with them for more than couple of years now, and we found each team member is quite humble. Be it graphics or marketing, their result oriented attitude is impressive and reflects in the each segment of their work.